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Adults Who Spend Money on Holiday Shopping |
| Thinking about the December holidays, do you plan to spend more money on holiday shopping this year than you did last year, less money, or about the same amount? |
| More money |
Less money |
About the same amount |
| Row % |
Row % |
Row % |
| Adults Who Spend Money on Holiday Shopping |
9% |
40% |
51% |
| Region |
Northeast |
10% |
35% |
55% |
| Midwest |
8% |
36% |
56% |
| South |
10% |
42% |
48% |
| West |
8% |
44% |
48% |
| Household Income |
Less than $50,000 |
11% |
44% |
44% |
| $50,000 or more |
7% |
35% |
58% |
| Education |
Not college graduate |
10% |
44% |
46% |
| College graduate |
8% |
33% |
59% |
| Age |
Under 45 |
15% |
37% |
48% |
| 45 or older |
5% |
42% |
53% |
| Age |
18 to 29 |
23% |
29% |
48% |
| 30 to 44 |
7% |
44% |
49% |
| 45 to 59 |
4% |
52% |
44% |
| 60 or older |
6% |
31% |
63% |
| Race |
White |
8% |
38% |
54% |
| Non-white |
12% |
44% |
44% |
| Gender |
Men |
12% |
37% |
51% |
| Women |
6% |
43% |
51% |
| Views of U.S. Economy |
The worst is yet to come |
8% |
49% |
43% |
| The worst is behind us |
10% |
29% |
62% |
| Households with children under 18 |
Household with children |
10% |
47% |
44% |
| No children in household |
8% |
36% |
56% |
| Interview Type |
Landline |
6% |
40% |
53% |
| Cell Phone |
16% |
39% |
45% |
| December 2010 Marist Poll National Adults Who Spend Money on Holiday Shopping N=1012 MOE +/- 3%. Totals may not add to 100 due to rounding. |
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